Founders
Merchito was founded by brothers Sebastián and Jesús Delsalto, based on a vision their father left in writing.
Co-founder and CTO
Sebastián Delsalto, known as Sebdel, is an entrepreneur based in Quito, Ecuador. He describes himself as a Founder · Builder · AI-Native Operator: he uses AI to build the companies that will capitalize on the future. He is the founder of Daleki Global, his holding company.
On the website of Sebastián Delsalto, onesebdel.com.
Co-founder and CEO
Jesús Delsalto is the creative mind behind JADSA Creative, his company for audiovisual innovation, branding and creative strategy. He turns ideas into visual stories that connect with people, where art meets technology.
His profiles
Why Merchito exists
Merchito was born from a vision their father wrote down in one of his journals, name included. Jesús found it and started developing it. When he told Sebastián about it, they decided to build it together so that opportunity could flourish. That's why Merchito means so much to both of them.
Sebastián believes in personalization, because the next generations will choose products made to their taste that give them an identity of their own. And he believes in communities, because they are what turn a brand into something people feel is theirs.